The Feeling of Safari


Growing up, our family holidays were simple and wholesome. We’d pack into a single rondavel in a national park—no partitions, no fuss—running through sprinklers for hours between climbing trees. Other times, we hiked the gravel paths of the Drakensberg making up songs as we went along.

Learning about tracks at Lolebezi, Lower Zambezi National Park

Sure, as a child I sometimes wished for a trip to Disneyland like the other kids at school. But as an adult, I wouldn’t trade those memories for the world. Those holidays planted something far richer: a deep appreciation for nature—the true currency of wealth today.

Years later, I’ve been fortunate to experience the more ‘luxurious’ side of safaris. And yes, luxury can mean exquisite décor, generous rooms and world-class food and wine. But the real magic lies in what you can’t measure: location, the quality of your guide, the vegetation and views, traverse rights, how many people per vehicle and the positioning of the vehicle at a sighting. Sitting at a lodge where guides speak with quiet authority about the land and its rhythms is priceless. It’s transformative. It’s grounding. It’s beautiful. Out there, you reconnect—with the earth and with yourself.

Morning coffee brewed over an open fire and mobile camp dining under ancient trees. Beagle Expeditions, Botswana.

Explaining this to first-time guests is always a challenge. How do you capture something that’s more a feeling than a fact? Seasoned safari-goers already know: no two safaris are alike. Landscapes shift, wildlife surprises, guides share new insights and the seasons paint the bush in ever-changing hues. Each journey offers the perspective and reflection you need at that exact moment.

For me, a safari is about stillness and reflection; luxury is not a thread count but the richness of the experience as a whole.

Starting and ending the day on the water with The Bushcamp Company, South Luangwa National Park.

Future-safari-4

When Perfection Becomes a Problem: AI, Imagery and the Future of Safari Travel

Technology has always played a role in how we experience travel. Today, however, artificial intelligence is beginning to influence not just how safari travel is marketed, but how it is understood and that shift deserves careful attention. AI-generated photography and videography can now produce flawless wildlife encounters: perfectly timed hunts,

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African Bush Camps, Botswana

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Until recently, I hadn’t travelled with a private guide and to be honest, I wasn’t sure it would make that much of a difference, but after nine days exploring Botswana with an exceptional private guide, I can say with absolute certainty: it changes everything. African Bush Camps, Botswana So what

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Bilimungwe Bushcamp breakfast boma

The Feeling of Safari

Growing up, our family holidays were simple and wholesome. We’d pack into a single rondavel in a national park—no partitions, no fuss—running through sprinklers for hours between climbing trees. Other times, we hiked the gravel paths of the Drakensberg making up songs as we went along. Learning about tracks at

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Table Mountain - Cape Town

The Best Time to Combine Cape Town and a Southern Africa Safari

I’ve always loved the contrast of a journey that balances two very different worlds: the crisp, coastal beauty of Cape Town and the raw, untamed magic of a Southern African safari. But planning this combination isn’t just about choosing destinations – it’s about timing. Many travellers assume that peak safari

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